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Hip Hop Starter Pack:
After researching Hip Hop culture, I discovered a lot of negative stereotypes associated with the topic. I decided to try to overcome these perceptions and inform the audience by creating a Hip Hop starter pack which included the four main aspects of Hip-Hop: Rap, Breaking, Graffiti and DJ.
The Boombox encases all these elements as it is has a strong link to all four foundations of Hip Hop. The whole project was based around the existing
home-grown musicians Local Elements, which influenced the New Zealand aesthetic.
Branding, Illustration, Packaging,
Illustrator, Indesign, Photoshop
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