Untouched World :
The brief was to design a sculpture for the entrance of the Untouched World building. The sculpture needs to create intimacy with the street and have a ‘wow’ factor and be based on the current logo of a Maori Kite. They were keen to incorporate possibilities of wind power, material reuse and sustainability.
The sculpture was to reflect the brand values of sophistication, premium lifestyle and design lead. It was also to include ideas of showing a connection between humankind and nature, an implied a soaring freedom of spirit and a wabi-sabi aesthetic.
The first fashion company to be recognized by the UN for sustainability.
Long lasting and low impact clothing.
Travelers are a big consumer of the products.
Inspired by patterns occurring in nature such as the Punakaki Rocks, Fungi, Shist and Wood.
Key words are rotation, balance, visual interplay and layers.